Nalin

Author Archives: Nalin

3 Benefits of Local Businesses Using Social Media Managers

In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they should hire a social media manager or do it themselves. As it turns out, there are various benefits to outsourcing this task.

They Know What Works

A local business owner may think social media marketing is nothing more than posting a few promotions and photos periodically. In reality, it’s much more than that, and social media managers understand this. They do it for a living, so they’re able to keep up with emerging trends and focus on what works for specific industries. Business owners who are focused on running their company rarely have this type of knowledge or the time to utilize it.

Generation of Original Content

Content marketing is one of the most effective promotional tools out there, and social media is the perfect place to disseminate this content. Fortunately, social media managers typically can produce content or have others create it for them. This content can be geared towards promoting the business – even if it doesn’t appear to be – and branded content can be shared instead of material from other sources.

Take on the Competition

There are two types of competitors out there: those who have social media managers and those who don’t. Companies that attempt to handle social platforms on their own are essentially all on equal grounding, so businesses that opt for a professional can outpace each of them. This equates to terrible news if a company has foregone hiring a social media manager when one of their competitors hasn’t.

A social media manager can do wonderful things for a company’s marketing strategies. While there’s no doubt that anyone can post to a Facebook page, it takes a real professional to do so in a profitable way.

Smartphone Use For Online Shopping

Consumers will be using their smartphones more for finding store locations as well as tablets to shop and browse this holiday, according to a report from Deloitte.

Deloitte’s 2013 Annual Holiday Survey found that optimism and increased confidence about the economy will result in higher spending this holiday season, with a 12 percent increase in overall intended spending. Consumers who will use smartphones for holiday shopping expect to spend $480 on gifts and $1,494 total, and omnichannel consumers plan to spend $558 on gifts and $1,643 total on mobile, in-store and online.

“Our data showed that smartphone penetration is now over 60 percent,” said Alison Paul, vice chairman and U.S. retail & distribution leader at Deloitte, New York. “Of those smartphone users nearly seven out of ten said that they were going to use their phone during their holiday shopping.

“Mostly, it’s not for buying things through their phone,” she said. “But they use it for finding a store location or checking on prices and getting more product information.

“With our past research, this shows that the mobile phone shopper, the person that’s walking through the aisle with a smartphone is actually 14 percent more likely to purchase. We believe that this is a good thing for retailers, and they should not resist. This is a good sign that a shopper is engaged and ready to make a purchase.”

The Deloitte survey polled a national sample of 5,018 consumers between Sept. 13-23, 2013.

Omnichannel shoppers

The amount that omnichannel shoppers intend to spend this holiday season is 76 percent higher than those who only shop in bricks-and-mortar stores. This points to a huge opportunity for retailers to address cross-screen, cross-channel audiences.

This year’s survey also marks the first time that the Internet ranks No. 1 for the venue that consumers expect to shop.

Forty-seven percent of respondents expect to shop online, 44 percent in discount/value department stores and 28 percent in traditional departments stores.

Among those shopping online, 38 percent said they plan to spend the majority online.

Out of the respondents that own smartphones, 68 percent will use them for holiday shopping. When asked what they will use smartphones for, 56 percent responded to get store locations, 54 percent to check/compare prices, 47 percent to get product information, 45 percent to shop/browse online, 44 percent to read reviews, 40 percent to check product availability in-store and 36 percent to get/use coupons, discounts and sale information.

Additionally, 32 percent said they would use it to scan bar codes for product information, 31 percent to make a purchase online, 29 percent to access social networks and 24 percent to get text messages or exclusive deals from retailers.

Out of the respondents that own tablets, 63 percent plan to use it for holiday shopping.

When asked what they will use smartphones for, 69 percent said to shop/browse online, 58 percent to check/compare prices, 58 percent to get product information, 57 percent to read reviews and 52 percent to make a purchase online.

Additionally, 47 percent would use their tablet to check product availability in-store, 44 percent to get store locations, 30 percent to access social networks and 30 percent to get/use coupons, discounts and sale information.

Forty-five percent of respondents said they plan to use social media as a part of their holiday shopping process. Some of the reasons cited were to research gift ideas, find discounts, read reviews and browse products.

In-store experience

The Deloitte survey also found that 22 percent of the respondents would be more likely to purchase in-store from retailer that offered self-service/mobile checkout. Of those 22 percent, 17 percent would use the retailer’s mobile app to checkout and 13 percent would use mobile payments, while 60 percent would use price checkers and self-checkout payment lanes.

Fourteen percent would be more likely to purchase from a retailer that offered Wi-Fi for comparison shopping.

Another interesting find in the survey was that 73 percent said they will be influenced by coupons and promotional offers. Additionally, 71 percent are looking for free shipping, 47 percent for free returns, 44 percent for price matching, 36 percent for extended holiday hours and 35 percent for the ability to order online and pick up in-store.

“There’s no overstating what a giant influction point this is for bricks-and-mortar retailers,” Ms. Paul said. “They are really challenged to appeal to consumers in new and different ways than just being the place where someone transacts because you can do that anywhere now.

“What you see the most successful retailers doing is offering unique products that you can only get through them, particularly if it’s a short-lived product that’s only available during the holidays,” she said. “I think they are really beefing up the in-store experience, by making it more visually appealing and engaging.

“The third is to take sales employees and turn them into brand advocates. They are knowledgeable, they are connected to the Internet and they’re knowledgeable about the stock enterprise-wide not just in the store. These are three ways that retailers can leverage the asset that is the store and not let it become just one more location that is not very interesting to the consumer.”

Mobile

QR Code Generator

I paid £240 to have this coded so that you can create unlimited QR Codes for your marketing…for FREE

  1. Leave the encoding as UTF-8 (unless you have a specific reason to change it) (Step 1)
  2. Select the size your want your QR code to be
  3. Select the correction level from Low to High, to determine how much back up data you want in the code – the higher the correction level, the more reliable the code, but the more “crowded” your code will look and potentially the less information your code will be able to transmit
  4. Select what you want the QR code to do on your prospect’s smartphone (Step 2)
  5. Fill in the details
  6. Press the “Generate QR Code” button
  7. Preview Your Code
  8. Then either copy the link or download the image file to use in your marketing
Step 1
Encoding: Size: X Correction level:

Step 2
Text

How Online Customer Reviews Can Impact Your Local Business

Owning a business is no easy feat; mainly due to the fact that you have to constantly cater to the needs of your customers. Customer loyalty is one of the most important aspects of making a business successful because, without customers, businesses simply wouldn’t exist.
Regardless of the type of local business you own, the most important thing you need is a positive reputation. There are a lot of businesses out there that gain and lose customers on a daily basis. The loss or the gain of customers largely depends upon the reputation a business has in many cases.
The internet has allowed people to become vocal with their opinions about just about everything – including how they feel about companies they do business with.
People leave online reviews for the whole world to see about businesses and the products and services they offer.  This is why it is crucial that you stay on top of what is being said about your company online.
When it comes to having a positive online presence, your company will reap the benefits no matter how large or small it is. In other words, every satisfied customer you have will bring you even more customers.
On the flip side, if your online presence contains some negativity, your business could be critically challenged.
Due to the internet, no business can dream of creating a positive image for itself unless most of their customers are happy. Local business owners are still adapting to the concept of “online reputation management.” However, it is becoming more and more apparent that in order to make a name for your company in your local area, you have to receive beneficial online feedback from your local customers.
People turn to the internet when it comes to finding local businesses that have products and services they need.  If your business has received positive customer reviews from your local customers, then other people will read those reviews and become interested in buying your services and products as well.
All feedback should be welcome as long as it is legit. Getting feedback from your unhappy customers is just as important. Receiving negative feedback will allow you to improve the operations of your business and correct the shortcomings it may have. Honest customer reviews will provide you with some real insight regarding your products and services, as well as your customer service.
When it comes to local business, valuable customer reviews play an important part in local online marketing. We all know that the internet has become an important source when people want information. When searching for a service or a product, people make use of search engines. These search engines display different links. Most people usually stop at the results near the top of the page.
By receiving online customer reviews on your site or in other directories, you will be able to rank higher in the search engine results. The more reviews you have, the more people can learn about your business through the internet.
Furthermore, a nice amount of customer reviews can also help put your potential customers at ease. It’s comforting to see that other people in your area have dealt with a business before you decide to give them a try.
As mentioned above, the advent of the internet and other social media technology has made it easy for consumers to share their thoughts about companies. Some local business owners might be afraid of this development because it gives consumers the power to say whatever they want about a business and it’s posted for the whole world to see.
However, if business owners take the initiative to monitor the top channels, then they can transform everything into positive advertising.
When people see advertisements on television, in newspapers or listen to them on the radio, they know that these advertisements are paid by the business itself; and that’s why they portray such a positive image.
However, most people today are more interested in knowing about personal opinions that aren’t biased, which is why they turn to online reviews first to find the information they seek.
Online reviews are written by real people that potential customers can relate to. This is why consumers are more influenced by online customer reviews than by advertisements they see all around them.
According to a study (http://www.searchinfluence.com/2012/02/importance-of-online-reviews/), the most trusted forms of advertising are the recommendations made by other people, followed by the customer reviews posted online. This study was conducted a few years ago, and the trend still hasn’t changed. People strongly take online reviews into account when they want to make a ‘buying’ decision. That’s why you need to receive customer reviews and fully manage your reputation online.
You can think of every customer as a brand ambassador who can express positive or negative opinions about your business. That’s why customer satisfaction should be among your top priorities.
However, if someone has a negative opinion about your business, then you need to reach out to him or her and resolve the issue they have. Feedback is very important to know how well your business is catering to the needs of your customers and what can be improved.
In the business world, reputation is everything. If you have a positive reputation, then you will be able to attract customers. But if there’s negativity surrounding your company, and you are unable or unwilling to do anything about it, then people won’t be interested in doing business with you.
According to the findings of the Local Consumer Review Survey 2012 (http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152), it was reported that there’s a positive shift in the number of people who trust and appreciate the reviews that are posted online for them to read.
In the survey, consumers were asked about the thing they trusted the most when making a decision to buy something. 72% of the consumers said that they trusted online customer reviews as much as they trusted personal recommendations. 52% of the consumers said that positive online customer reviews urges them to use local businesses.
According to the study, 15% of the consumers said that they didn’t use the internet to find a local business, while 16% said that they used the internet every week in order to search for a local business. 58% of the consumers trust businesses having a positive online presence and 52% of the consumers are likely to refer a local business based on the positive reviews posted online.

How to Encourage Your Customers to Leave Online Reviews

Due to the fact that most consumers say that online reviews help them make purchasing decisions, you may be wondering how to get your customers to write honest, positive reviews.
The amount of reviews your company has counts a lot. Many search engine results display business links in a descending order when it comes to reviews. This means that the businesses that have more reviews are displayed at the top, followed by the ones having fewer reviews.
That’s why the more reviews you have, the better. However, you have to be extremely careful in your approach.
Businesses who aggressively solicit their customers for reviews can turn their customers off and could result in receiving some negative reviews instead.
Also avoid posting fake reviews at all costs. There are a lot of companies out there that post fake reviews on their sites in order to fool their customers. Fake reviews won’t get you very far and many of your potential customers can spot fake reviews from a mile away.
They are more likely to respond to genuine, valid reviews – even if there are a few negative ones in there, which is to be expected. No one is perfect.
There are a lot of ways you can encourage your customers to write honest reviews of your services or products …
Here are some quick tips that will help you get more reviews from your customers:

Make it EASY for Your Customers to Write Reviews

If you really want your customers to leave reviews for your business, make it easy for them by taking steps to help them do so. For instance, you can provide links to your review pages on your website. This way, your customers can easily go directly from your website to your review pages and leave reviews.
You can even help your customers out by giving them some tips on how to write customer reviews and where they can post them. This is the perfect way to get them started.
You can also show the actual reviews and testimonials on your official website, which can also help to encourage others to leave a review. Not only that, but this will also lead to more conversions for your business.
If you choose to work with a professional Online Reputation Management company, they will help you market your reviews to their fullest potential.

Ask Customers Who Come Into Your Establishment for Reviews

When your customers come into your establishment, be sure to ask them for a review in some form or fashion. For instance, you could ask them on the back of receipts, on menus, or simply have your staff ask for them.
Leaving pamphlets or postcards with your customers asking for reviews is another approach that works well.
You can also have an “onsite review station” setup in your establishment where your customers can leave reviews for you right on the spot. There’s nothing better than getting a review from a satisfied customer who just purchased from you.

Show Your Customers HOW to Leave Reviews

Consumers today are extremely busy; so much so that many still do not take the time out to leave reviews for products and services they love. Not only that, some consumers don’t want to take the time out to figure out where to leave reviews and how to submit them.
Therefore, you can help them out by giving them something that will show them how to leave reviews for your business. Doing so could boost your credibility as well as profits.

Ask for Customer Reviews in Your Emails & Direct Mail

If you send out emails via an autoresponder to your customer list, you should ask them to leave reviews for your company from time to time. Many customers may intend to do so, but neglect to do it for some reason or another.
So a friendly reminder every now and then is just what you need to get your customers engaged with your business and tell the world how much they love you.
The same applies for your direct mail campaigns. Simply reminding consumers that you exist could be enough to urge them to leave a review for your company – especially if you ask them to do so.

Utilize the Power of Social Media

Since you’re already connecting with some of your customers via social media, it is the perfect place to ask for reviews and feedback. Customers who are involved in social media like to “socialize” with the businesses they follow.
On sites such as Facebook, Twitter, Google+, LinkedIn and others, it is fairly simple to shoot a message to your audience and many are likely to respond. Therefore, take advantage of this opportunity by asking them for reviews and feedback often.

Encourage Them to Put Their Reviews on Multiple Sites

Some of your customers probably leave reviews on one review site, whether it’s Google+ Local, Yahoo Local, Yelp or others. However, it always works in your business’s favor to have as many reviews across multiple review platforms as possible.
Not only will this increase your online visibility, but it should increase the number of customers coming through your doors. If consumers find that your business has a lot of great feedback on multiple review sites, it will boost your trust and credibility tremendously.

How Negative Reviews Play a Part in Your Struggle to Generate New Customers

As stated earlier, having some negative reviews is part of the game. In fact, consumers might begin to suspect something fishy if all they see are good or ‘five’ star reviews.
No matter how great your products and services are, there will always be at least one unhappy customer that will leave an online review.
The problem is that a lot of business owners ignore negative reviews, which can be harmful for your company’s reputation. Not responding could give the indication that you simply do not care about that unhappy customer’s concern. If you do, show the world that you care by responding to their online complaint in a positive manner.
If you receive a negative review, do not argue with the reviewer. Yes, a negative review can decrease your online reputation. However, you will only make it worse by picking a fight with the reviewer. Arguing with an unhappy customer may lead to them spreading even more negativity about y our company, which leads to even more chaos.
On the other hand, giving a positive response shows that you are open to criticism, willing to hear what the reviewer has to say, and willing to correct the problem. By responding in a positive manner, you will also encourage positivity from other customers.

How to Build and Maintain a Positive Online Reputation

Every local business owner wants to receive as many customers as possible. In order for you to attract potential clients, you need to make sure that your business has a positive reputation. We all know that the internet has allowed people to share their thoughts with almost everyone around the globe.
People make use of internet search engines when they want to decide about buying a product or service. A lot of businesses run advertisements in order to attract potential customers and attempt to create a positive reputation.
However, trends have shown that potential customers are more influenced by what other people have to say about a business and the recommendations they make.
The internet has become ‘social’ and that’s why everyone is interested in sharing their opinions. They might write an online review on a review site, or they might voice their opinions on various social-networking sites.
Just as your customers are utilizing the internet to voice their opinions, your business has to make use of the internet in order to build and maintain a great online reputation.
Simply put, the more positive your reputation, the more potential customers you will be able to attract.
Here are some tips about how you can build and maintain a positive online reputation:

1. Monitoring the Customer Review sites

You can think of customer review sites as “local directories” that enable people to express their opinions regarding various businesses present in the directories.
People utilize these directories to find businesses that are able to provide them with the products or services they want. They can browse through the various businesses and many make their decisions based on the customer reviews.
Some of the sites that are key players include: Yelp!, Google Local, City Search and Yahoo Local. There are also directories that only cater to specific business industries like local restaurants, dentists, lawyers, etc. Being an active part of these sites can help you build a positive reputation.

Some of the things you can do in order make use of these review sites are:
  • Register Your Business
First thing first, you need to create accounts on the most popular local review sites and directories so your business can be included in the listings.
If you find that your business is already present in the listings, you still have some work to do. Some directory listings post incorrect information about businesses, which could impact your visibility.
Therefore, you have to take control of your listings by completing them, claiming them, and verifying them.
Make sure your profiles are completely filled out with accurate information, add images to your profile, and add any additional beneficial links that can attract potential customers.
  • Respond to Reviews
As stated earlier, don’t start to panic if you happen to find a negative review regarding your business on these review sites. People have a right to their opinions and all we can do is respect them. The best thing to do is try to handle the situation in a proper, positive manner.
If the complaint is legit, be sure to post how you plan to correct it.
  • Form a Bond with Customers
Not only is it important to respond to negative reviews; it’s equally important to respond to positive reviews. Doing so creates somewhat of a “bond” with your happy customers and will keep them coming back.
Responding to positive reviews also shows consumers that you really do care about what your customers think and are grateful for their feedback.
  • Monitor and Keep Track of What is Being Said
In order to see when and where people mention your business, you need to monitor everything. There are many ways to monitor what is being said about your business. You can simply “Google” your business’s name or you can even set up alerts. With alerts, you will be able to monitor when someone writes a review on a site or mentions you online.
By knowing about the reviews that people write online, you will be able to reach out to those reviewers and interact with them immediately. If someone writes a negative review online, you will be able to resolve the issue quickly with them.

2. Blogging

Creating a blog can also help you build a positive online reputation. By creating a blog you can provide more information about your company to your customers. You can share images and other types of useful content and information with your customers.
Having a blog will also allow you to provide a place where your customers can ask questions, and you can provide them with the answers relating to your business.
You can provide links to positive reviews written by customers on other sites. Updating your blog consistently will also help your business to rank high in search engine results.

3. Creating Positive Content

The internet search engines are the key players you should know about when it comes to managing your online image. When consumers perform searches for local products and services, the results presented at the top of search engine results receive more traffic, and that’s why your business needs to rank high.
The more frequent, unique content, the higher you will rank. This is why it is critical that you create positive content about your business consistently and make it rank high in the search engine results.
Different sources like customer review sites, social-networking sites and blogs can help you build a positive reputation for your business. However, your work won’t end here.
Even if you use these sources in order to build a positive reputation for your business, you will need to work hard in order to maintain it. The biggest challenge which you will have to face is the negative online reviews you will receive. A negative review can come as a shock to most business owners.
However, it happens to a lot of businesses, so there’s no reason to become upset by it. By remaining calm you will be able to respond to negative reviews in a proper manner.
When it comes to maintaining a positive reputation, the manner you reply to your customer is very important. If you are able to show your customers that you value their opinions, and you are able to provide them with a sincere reply, it will be very beneficial for your business.
The most important thing you need to keep in mind is to always think of the future. Before you do something, stop for a second and access how such an action will help your business. Will it be beneficial for you in the long run?
Taking part in customer review sites, social-networking sites or creating a blog might not benefit you immediately. However, all of these things will help you in the time to come. You will be able to build a positive reputation for your business. By working hard and monitoring what customers say about your business and replying to them in an appropriate manner, you will be able to maintain a positive reputation online for your local business.

Conclusion

Though all of this might seem easy to do, making use of all the sources in a proper and effective manner is not easy. The internet is vast, and that’s why it needs to be used effectively in order to develop a positive presence of your local business.
By receiving positive online customer reviews, the reputation of your company can flourish. It will tell potential customers that other people prefer your business over your competition and this will lead to an increase in sales conversions.
Monitoring the top channels and keeping track of the customers who leave reviews requires practice and expertise. That’s why if you want to make sure that your business is being promoted in an effective manner on the internet; you need to make use of an effective online reputation management service.

SEO For Local Business Owners

Introduction

Many people get online to search for information about LOCAL products and services every single day. This presents a major opportunity for ANY local business owner to put themselves right in front of those who are looking for what they have to offer.
As a fellow small business owner, I understand that your business is your livelihood. So you must be constantly searching for new ways to improve and take your business to the next level.

If you are a “local” business, this can pose a challenge as reaching out to new local customers can be intimidating… but not impossible!

We all know that the Internet is a powerful marketing tool for major corporations and online personal businesses.

However, it is important to note that internet marketing for a small local-based business is just as lucrative as any other form of marketing; perhaps it can even increase your business more than you would think.

Businesses that rely on traditional advertising methods such as newspapers, the Yellow pages, and TV ads are seeing some major challenges today. These forms of advertising are just not as effective as they used to be.

This is due to one fact: People go to the internet first when looking for products and services – that includes LOCAL products and services.

Taking your business online may seem like a daunting challenge, but it’s a challenge that you cannot afford to ignore. Understanding how to market your local business online is extremely important, and can help you keep your losses to a minimum while maximizing your revenue potential.

Perhaps one of the most powerful and effective ways to boost your business is by having a website that is capable of generating new viewers and converting them into paying customers.

The best and most inexpensive way to do this is through the utilization of quality Search Engine Optimization (SEO). Once you do this, beware:
Your business will probably gain more attention than ever before.

What Is SEO and How Does it Work?

Getting started online is one of the hardest things most local business owners ever have to go through. SEO and website design and social media… all of this seems like a foreign language to them.

But in today’s high-tech world, businesses must keep up and conform to the demands of their customers and potential customers. People go straight to the internet to find what they need these days, so if your business does not have a strong presence there, you are missing out on some serious profits.

You’re probably thinking, “Well, I already have a website.”

Having a beautiful website is not enough… If your website is lost in the jungle where no one can see it, it’s simply a waste of time, money, and effort.

Your website needs traffic. And the most effective ways to get that traffic is through SEO.

Whether you decide to perform SEO yourself or hire someone to help you out, you will play a huge role in the outcome. While you can hire someone to create and design a website for you, only you can tailor the content to your business and the demands of your prospects and customers.

What is SEO?

First, it is important to understand precisely what SEO really is. SEO stands for search engine optimization. Most business owners who are not internet-savvy might ask, “What does my business have to do with a search engine?”

Surprisingly enough, your business has plenty to do with search engines and the results that they produce.

Think of a term you are looking to find out more about. You will head on over to your favorite search engine, be it Google, Bing or even Yahoo, and you will type in that word in the search box.

Hundreds of pages come up that have your keyword in them and are most related to your search. From there you can search through each of these sites to find the information that you are looking for.

The idea is for your business website to land on the first page of results. The more often your site shows up as a result on the first page, the more likely you will gain business from internet users.

SEO refers to the manner in which you can optimize your website so that it gains higher search engine rankings when keywords related to your business are entered into the search box.

There are many different ways to get your website on the first page of search engines. However SEO is one of the easiest and most affordable means to do so.

But SEO does take time and you have to be patient.

Although some businesses will see quick SEO results when they start, there are some businesses that take a little bit longer to see results. This is because SEO depends on a LOT of factors such as location and industry.

If your business has a lot of competition, chances are that it can take a little time to out-rank them. But once you do, you will see the amazing impact it can have on your business.

How Does SEO Work?

Understanding how SEO works is important to every business professional who is seeking to use their website to draw customers.

When implementing SEO, all of the content and information on your site is closely related to your business, your products, and your services – at least it should be.

When a search engine user types a term into a search engine, a list of websites containing those terms come up. If you use those specific words effectively throughout your website, it will show up in the results as well.

The problem is that you may be way down on page 25 of the results. As you know, most web searchers don’t go past page one when looking for a product or service.

So page one is where you want to be. That can be accomplished with proper SEO. But why stop at page one? Most businesses today strive for the FIRST POSITION on page one… This is where you REALLY want to be!

You’re probably wondering, “How can I get there?”

SEO is based on a mixture of “on-page” and “off-page” techniques that should be followed in order to increase your webpage results rankings.

SEO is based on the following 4 main principles:

  1. Identify the Right Keywords: Identifying the right keywords is the most important step of Search Engine Optimization. You have to figure out the right set of keywords so that you get the desired traffic to your page. Your keyword list can be created by you or they can be obtained from online service companies.
  2. Optimize Your Website: Make sure your website has keyword-rich page titles and metatags. Also keep in mind that the search engine bots cannot view the images and videos that you have on your site; they can only read the text. So choose the right text content for your website – and use a lot of it! You want to be certain that your content is appropriate and strongly relates to your business. Your content should be structured in a way that captures some of the local keyword terms that your local prospects may type into the search engines.
  3. Backlinks: Backlinks are the inbound links that are directed to your website. You want to get links from sites with high-authority as well as sites that are relevant to your niche. It is a form of determining how many websites think that your site is important. The more ‘important’ your site is, the better rankings you will have. The better rankings you have, the more visitors you will have.
  4. Site Structure: From an SEO perspective, the site structure is also a factor to determine the rankings of the website. The structure of your site is based on how easy it is to navigate and the way that you utilize the content you are sharing with your viewers.

As simple as it sounds it is extremely important to remember SEO when you are creating content for your website. Think of the terms that your prospects will be searching for online.

For instance, if you have a plumbing company, don’t fill your website up with information about electricity. That’s unless you want to attract consumers who are looking for electricians.

The content of your website should always be centered around your specific product or service; especially if you are planning on using free SEO as a form of marketing your business online.
How SEO Can Work for Your Local Business?

Many businesses use the power of SEO to promote themselves in the virtual world, but there are many local businesses that are still struggling to figure it out.

It is crucial that you use SEO for marketing your local business. It will help improve the visibility of your website in major search engines, as well as local search engines.

SEO is an art; you’ll need to understand the way search engines work and use that knowledge to rank your site higher.

As a small business owner, you probably thrive on your regular customers who have known and worked with for years. You see them as your main source of income.

But is it really smart to stop there? Don’t you need new customers to keep your business flowing and growing?

A lot of businesses only get new customers by referral, drive-bys, or sheer luck. They are not actively doing something that will steadily generate a new stream of customers.

This will not cut it today where customers are shopping smarter and wiser; and it usually starts online. So it is time to market your business using newer, more innovative means – such as using your website – to draw customer attention.

When you paid money to have your website created, you wanted a new, powerful marketing tool that would help take your business to new levels.
You may be disappointed in the fact that you haven’t seen those results yet.

But with a little SEO, you can finally start to generate the type of traffic you need.

Local businesses that have a vibrant online presence can have all the prospects that they need from the internet because potential local customers are browsing through search engines for products and services every day.

SEO for Service Professionals

If your local business offers services to consumers, such as a roofing company, a party planning firm, or even a catering company, you have to think about how you can attract visitors to your site and make them want to call you before anyone else.

You especially want to speak to the specific services you offer and anything that you have received “specialized training” in on your site. This is optimization. This way, you have a better chance of capturing new visitors who are looking EXACTLY for what you have to offer.

Your website must be comprehensive; one that explains your services, your rates, customer testimonials, any other information that your target market would find useful.

Many businesses in the service industry also find it beneficial to include a little information about what their mission and the quality of the services that they provide.

No matter what type of information you include on your site, be sure to include keyword terms that are likely to be typed in by your target market.

If you have a house cleaning service, and you operate only within a certain city, you will want to tailor your information to “house cleaning” and in your city.

You can include a little bit of information about the products you use or the process you use when you do certain cleaning jobs – just to give your visitors extra information that will sell them on your services.

However, the basis of your information should always be directly related to house cleaning and the city that you work in. When done properly, your website will show in the results when potential clients type in a variety of related terms such as ‘house cleaning in Los Angeles’ or ‘Los Angeles housekeeping.”

Specifics as to the type of services that you offer are also useful in SEO. For example, if you own a window replacement service company you would want to include specifics on the types of windows you replace.

So if you offer “windshield” replacement, use this keyword terms throughout your site instead of focusing only on “window” replacement. This will allow those who are searching for windshield replacement in particular to find your website as well – which is extremely targeted.

SEO for Product Sales Professionals

The product sales industry differs from the service industry in that you are not going to be able to list all the products that you sell on your website, unless you are a smaller specialty store. Therefore, it is important that you speak to your particular niche and include information on that in your website.

If you own a bookstore, there is no way that you can include every book that you sell on your website. So, your next best option is to include information on your site about the genres of books, or perhaps the quality of these books.

As always it is important to include the city that your bookstore is located in, so that you gain the customers in your area who are searching for the products that you offer. You want to include information that is revealing to your prospects and identifies your store as a place that they would like to purchase their next novel from.

Now, let’s say you are visiting a new town and are really looking for a great coffee shop nearby. You would go to your favorite search engine and type in the town you are in and the term “coffee shop.”

The results yielded will be specific to that town and specific to the type of business you are looking for, which in this case is a coffee shop.

On your results page, you will have a list of coffee shop websites in that town. If you are a coffee shop owner, you would want to make sure that your website is properly optimized to capture terms that people will type in using your city name.

Optimizing your service or sales website with SEO content is a reliable way to ensure that your website will obtain maximum exposure on even some of the most popular search engine sites. Creating content that is relevant to your consumers is crucial to success in this type of marketing endeavor.

Creating an SEO-Friendly Website

If you are just starting out in online marketing, the first place you want to start is with the creation of an SEO-friendly website. The more your website appears on search engine results pages the more traffic to your site, which means more local traffic to your business.

Therefore, your website not only has to be functional and appealing, but the content has to be unique and extremely relative to your business, product or service.
Website Structures

The first portion of your website to take a look at for SEO quality is the actual structure itself. For instance, you probably use tabs or categories to list your services or products. You can use optimized keywords to label your tabs and categories.

When you create buttons or links you can also use keywords that will be picked up by the search engines.

Take the example of the coffee shop again…

If you want to make your website flow better and more user-friendly, you could add a tab for the different types of coffee or espressos you offer. You could also add another tab for the dessert pastries you make.

The point is that these “tabs” could be terms and keywords that you know coffee shop seekers would enter into a search engine.

The idea is to use your entire website, not just the articles or blogs posted, as a means to appear on a search engine results page.

If you use high-quality, relevant keywords and content on your website, your business will likely see an increase in popularity amongst online consumers.

However, it is important to note that “keyword optimization” does not mean “keyword stuff” – there’s a difference. You can “over-do” the process of using keywords in your website as well.

The search engines can identify this type of behavior and they don’t like it – meaning it hurts your rankings instead of help.

There’s a fine balance that you have to use when incorporating keywords into your website, so do so with caution if you want to see results.

Using SEO Quality Keywords

Keep in mind that when you are creating content for your website, it is important to include SEO quality keywords. A keyword, as mentioned earlier, is the term that is used to refer to words that are most likely to be entered into a search engine.

These are the words that are going to determine whether or not your website pops up on search engine results pages.

While there is no magical list of keywords for your business, but they are fairly simple to determine based on your business itself and the searches that others frequently make. However, we will discuss keywords further in depth in a later chapter.
Follow the Rules!

There are also some simple rules which you should consider while you are designing and adding content to your website if you really want to get the best results:

Rule #1: When you create your website, make sure that you comply with W3C Standards. Use CSS and XHTML for page mark up, as it will make the pages light and easier to download, keep in mind that no one wants to wait for your site when they can download the competition much faster. If at all possible, try to make your website accessible via smartphone, as many people now surf through their phones. The ability to access your site via mobile phone is important for those who search for local products and services while out on the go; these are the new customers that you want to generate.

Rule#2: If possible, try to put the keywords in your domain name URL; for instance: http://www.newyorkcitylocalcarseller.com. Don’t make it too bulky or complicated and make sure that your URL is related to your business. Keyword rich domain names are great for search engine optimization and tend to rank more quickly. If you already have a URL for your business, you can always create additional sites and put them up on keyword rich domains.

Rule #3: Your website should have proper content to be indexed by web bots or spiders. Try to add a sufficient amount of text to your website as the crawlers can only read text. The more content, the better.

The text on your website will be scanned over for indexing in search engines, as a method of relevance and validation. If you use images and videos on your website, be sure to name them as “keywords” so the search engines are able to read them as well.

Rule #4: Make the titles and headings of your website appealing while using keywords. The keyword should be used in the first header, which should also provide a description about the page. Your headers should be related entirely to the content of your page and to your business; otherwise you will attract the wrong visitors to your site.

Rule #5: Do not keyword-stuff your website. Make sure that the keywords look natural in the text and do not just stuff them in where they make no sense to visitors. Your keywords should be directly related to your business and should read naturally with the rest of your text.

Rule #6: If you want the search engine spiders to index your webpage, place the sitemapfile.xml at the bottom of your page.

Rule #7: Get quality backlinks to your website. A “backlink” is a link back to your website from other websites. Basically, this means putting a link to your website on other relevant websites. You should try to get high-quality, relevant backlinks from high-authority websites back to your website for the most powerful impact.

As you can see, there are several steps to ensure that your website lands on the first page of a search engine results. However, if these rules are not followed, you probably won’t get the website traffic you expect.
Developing Quality Keywords to Maximize Your Business

Now, the importance of relevant and useful keywords cannot be stressed enough when you are aiming to gain traffic and customers from search engines.

This does not mean that you obtain keywords and merely place them in every third word of every piece of website content that you have, instead you have to develop and use your keywords in a more natural and free-flowing manner.

Finding the Right Keywords – For a Price

If you are just starting out and want a little help generating keywords, there are plenty of online services that monitor the top keywords in your niche; and they are willing to share them with you for a price.

Sites like Wordtracker monitor keywords as they are entered into search engines, they then break them down into their respective niches and show you how often these words are used. This will allow you in turn to determine which ones are best suited to your business.

Their service also includes information about words that are misspelled that relate to your niche and keywords that are used less often by those in your niche. With this information you may decide to go with a keyword that is not used as often, but will wield you additional visitors.

The keywords that you obtain with a service such as this are unique and will provide you with quality traffic that will turn into sales. While this may seem easy, you have to keep in mind that this is not a free method of obtaining keywords. Also, if you are trying to stay within a budget there are plenty of other ways to obtain the best keywords for your local business.
Finding the Right Keywords- For Free

If “spending as little money as I have to” is your motto, then it is important to seek out other methods of finding the right keywords for free. One of the most useful places to do so is search engines themselves.

You can begin to enter a potential keyword and the search engines will make suggestions for related keywords as well.

Another way of developing and generating keywords is merely through a ‘play on words’. To do this, just choose a term that is related to your business and then alter that term into other terms that people might type into the search engines to find your product or service.

For instance, if you own a dog grooming business you could use a simple term like “dog grooming” and then take that term and alter it to become another keyword that you think people will search for.

In this case it might be “puppy grooming” or “grooming animals.” While these words essentially mean the same thing, you are merely expanding your possibility of obtaining more hits to your site. This might require a little bit of thinking on your part, but as an expert in your business niche it is more than possible.

Also, you can do a little homework and find out about your competition or larger name brand stores that come up on keyword searches. You want to take note of terms that pick up on your local competition and terms that don’t. That way, you can monopolize in both search engine terms.

You can also use the Google Keyword Tool, which is free, to find out what type of keywords people are typing in to search for your type of product or service.

Additionally, remember that you do not have to stick to certain keywords for an extended amount of time. If you feel like changing the content of your site to maximize on the amount of traffic that you receive feel free to do so, whatever you need to do to maximize your website and your business.

What Not to Do with Your Keywords

Once you have generated your keywords, it is important to assess how they should be used within your website. While you might be tempted to pack your site full of all the keywords that you possibly can, there are some issues with this.

Not only will your visitors not be able to comprehend what your website is trying to communicate, but they won’t be able to understand what your business is all about. Keywords used on your website should be used within informational and quality content that relates to your business and the services that you offer.

When your viewer attempts to scroll through your site and they find that it is difficult to understand they will quickly abandon it and go with the competition whose site was clear and concise about their business.

Another mistake that new internet marketers often make when utilizing keywords is that they scatter them throughout their website without any sense of organization. This too can confuse your viewers and will not generate the attention you want from a search engine.

The best option for a business professional who is attempting to generate new clients from search engines is to use their keywords in a natural and flowing manner within their website content, be it articles, headers or merely just an overview of your business.

Finally, you want to be certain that your keywords directly relate to your business and the products and services that you offer. If you sell jewelry you don’t want to use keywords that can link your site to other items, like furniture or food.

Your keywords should be clear and common terminology that the average internet user will be able to understand. Remember these are individuals who are seeking your services and may not understand the details of your business per say.

Keep in mind when you are creating your website and posting content to maximize search engine optimization that you are taking a professional, knowledgeable, and authoritative stance on your business and your niche.

All your content should be related to your business and should be properly communicated, even if you are seeking to obtain SEO. Your website can say a lot about you and the type of business that you run, so you should ensure that content is always genuine and speaks to your business.
Perfecting Your Business Listing Profiles

Part of maximizing traffic to your website from search engines involves another technique; one which is often forgotten by smaller local businesses:

Local Business Listing Profiles.

Have you ever searched for a particular type of restaurant in your community? Most of the time, if you are going to do this online you will type in a term like ‘Chinese restaurants in Dallas’.

Most search engines have taken the next step for you and created a listing of Chinese restaurant names within the city, and a map denoting their location.

These listings will typically contain the business name, their phone number, address, and in some cases even a rating from consumers who have previously purchased from or used the services of that business.

For a local business your data profile is critical to ensure that search engines give the right information to your potential clients who are at that moment searching for a local business in your niche to contact and perhaps do business with.

Information that is incomplete, wrong, or worse, not available, on your business will mean a lost opportunity. This will be another reason for a consumer to pass you by.

LocalLaunch’s RegisterLocal is a unique website as it allows businesses to create ONE master-profile and from there it is sent to all top search engines, local search engines, local directories and even Yellow Pages.

When you claim, update, and verifty your profile on sites such as this, or directly with Google or Yahoo maps, your business will come up even higher in the results for these listings.

It is a good idea to always double check periodically when you move or change your business information that you are updating your information for online searchers too.

Business data profiles are even more important for your mobile prospects and customers. More and more individuals are using the internet and apps on their cell phones to find local businesses while they are already out and about.

Each phone carrier offers various apps for their users, but regardless of what they are using your business should appear when a search is conducted… and all your information should be correct.

For instance the Yellow Book app allows users to select a type of business they are looking for as well as their zip code. Your store or business should definitely be amongst the results of apps such as these.

From your accurate business data profile, your viewers will be able to check out your website, call your store or shop, or find your address to come visit you in person. Some apps even come with maps so that they can find your business with ease.

This is perhaps one of the best, free ways that you can turn a quick internet search from a consumer into a potential new client and revenues for your business.
SEO and You

Although you may still feel a little green in the land of SEO, it is important that you work step by step to perfect your business ‘relationship’ with search engines.

You want to be certain that you are staying on top of the keywords that are working for your business and the traffic that is visiting your site. There are plenty of online software programs which can help you monitor the number of visitors to your site. However, some of these programs are not free.

You can do your own forms of traffic monitoring by asking your new customers how they heard of your business. If you hear more and more individuals speaking about your website then you are doing something right.

However, when it comes to SEO, patience is key.

SEO doesn’t happen overnight, but once it does happen, you will notice the impact. The satisfaction of increased customers, increased sales, and increased profits will be rewarding.

Make sure your website itself is equipped and ready to take on all of this newfound traffic. Now that you will have more visitors, be sure you have a strong call to action and the proper conversion tools on your website.

Depending on your type of business, it may be a good idea to put a face to your business and offer a personal profile of yourself and what makes you a qualified business professional (Hint: include SEO keywords in your biography).

Nothing is more endearing to a local community member than feeling like they can create a relationship with you and your business. This will make them more likely to do business with you, and as well as recommend your business to their friends and family.

While you may be thinking that your business is doing well enough without the use of search engine optimization, why settle? Think about all the ways that you can ensure the financial state of your business, for those rough times when business may be a little slower.

Gaining new customers is not a seasonal trend. Any chance you get to do so should be taken advantage of. Internet marketing is an inexpensive method of mass marketing that can take your business from good to great – turning you into a local sensation.

Conclusion

Now that you have formed a basic understanding of what SEO is and what exactly it can do for your local business, it is time to implement what you have learned into your online marketing endeavors.

Keep in mind that it may take a few times to get things right, but the internet is powerful tool, capable of yielding great benefits for business professionals.

Giving up should never be an option, and there is no limit to the number of tries it takes to get it right!

Take a look at the sites that you frequent online or that come up in a search engine results page when you type in your favorite niche. Analyze how they are using SEO to their advantage and take a page out of their book so that you can further understand how to market your website.

While you don’t want to ever copy someone’s content online, you can gain an understanding from others about all the ways that you can apply SEO to your own business.

It’s time for your business to take advantage of a new audience… one that is SEARCHING for your type of product or service every single day online.

Avoid These Social Media Mistakes

The word “communication” has taken on a whole new meaning since the invention and astonishing growth of online social media websites and networks. We are now able to connect and stay connected to friends, family, and colleagues who are miles away as long as they have access to the internet.
In addition to giving us a means to stay connected, social media sites provide businesses with various new ways to market their products and services. These methods are cost-effective and have a huge potential to reach your local target audience.
The good news is that most small business owners are aware of how powerful social media can be for their companies; so they have implemented marketing strategies and techniques that involve the use of social media.
The bad news is that there are still millions of businesses that are not using social media. Moreover, some companies are making some critical mistakes that could prevent them from generating new customers, as well as hinder their ability to retain existing customers.
Some of these mistakes could end up costing your business a lot of time and money that you just don’t have to waste.
Therefore, in this report, we will discuss some of the popular mistakes business owners are making today in social media and how to avoid them.

Mistake #1: Not Developing a Full Social Media Plan

While using social media to market your business may seem simple, it’s not. All you have to do is jump on some social media sites and start posting, and the sales will come pouring in, right? Wrong…
Many companies mistakenly believe that they can start using social media without an adequate, well-defined plan. However, in order to really use social media to generate more sales for your business, planning is not an option – but a must.
Which social media platforms are right for your business? How many social media platforms should you use? How often should you post content? How much of this content should be “promotional” vs. “helpful”? How often should you engage with your followers?
There are many other questions that can be added to this list and they all should be answered before you take a dive into the social media world.
It is important that every company outlines the specific details and implement a practical strategy to reach their business goals using social media. Once the plan is in place, everything should be smooth sailing as you move forward. Not only will this save you a lot of headaches in the long-run, but it should also help you increase profits over time.

Mistake #2: Doing Too Much Too Fast

Soon after deciding to use social media marketing, many small business owners jump into all aspects without fully understanding how to use them. Not only that, they join every possible social media site they can with hopes of getting more eyes on their business.
This is a huge mistake because it is very easy to get overwhelmed and lose sight of your main goals. Not all aspects of social media make sense for every company which is why you, as the business owner, need to do some research prior to starting the marketing process.
Instead of trying to jump into very possible social network, choose a few platforms that make sense for your business. You only want to focus on networks that will allow you to easily connect with local consumers. Once you’ve mastered those and are seeing results, then it’s time to expand your efforts to other sites and social media strategies.

Mistake #3: Taking the “Half-Hearted” Approach

When it comes to branding and social media marketing, most platforms offer businesses a space to insert their brand name, logos, company details, and more.
However, many companies make the mistake of not completing their profiles. Incomplete profiles can make your business appear unprofessional, which could impact your ability to gain followers.
A complete profile works positively towards showing your prospects and customers that you are serious about establishing a strong online presence. Not only that, but completed profiles will help your business come up in search engine results, which leads to even more visitors, followers, and customers.
Another problem many businesses face is that they use the “set it and forget it” approach. Again, social media involves constant socialization with your audience. Even if you are using some automation processes in your social media campaigns, you still have to monitor conversations and participate in them.

Mistake #4: Not Engaging with and Listening to Your Audience

Social media is exactly that – a medium used to “socialize.”   When it comes to business marketing, companies should set aside ample time to interact with their audiences and update them with new content on a consistent basis.
Lack of engagement is a huge barrier to some businesses being successful using social media. Without it, your chance of bringing in any solid results is very low.
If you are promoting your business using social media and not interacting and listening to your audience, you’re making a mistake that could cause your audience to dwindle away.
It is easy for your campaign to fall flat if you constantly talk about your business and never listen to your audience. So ask your followers engaging questions. Do things to spark conversations regarding your industry, but be sure to go further than just “selling.”
Include helpful tips and information related to the needs and wants of your target audience – this should be your main focus.
Do not concentrate too much on “selling.” People are interested in “information” rather than “buying.” So the good information you provide is what actually fuels the sales you seek.

Mistake #5: Over-Using Social Media

While social media should definitely be a piece of your marketing puzzle, over-using it could backfire. Many companies fall victim to this practice.
Some businesses setup social media accounts and proceed to publish too much content and too many updates. Doing so could become “annoying” to your audience and cause them to stop following your business.
Instead of giving them information overload, give your followers some time to take in your posts before generating more content.   In the beginning, you should gage how well your audience accepts your posting habits and adjust accordingly.
Focus on finding the right balance when it comes to the amount of content you post and how often you post. Also, try to avoid automation wherever possible because content that sounds natural gets the best conversions.

Mistake #6: Posting the Same Messages Over and Over

Many businesses get caught up in re-posting the same messages on their social media pages, which could be a big turn-off for their audiences.
Instead of posting the same content repeatedly, develop a plan that will allow you to post “fresh” content often – your followers will appreciate this more and stick around.

Mistake #7: Ignoring Questions and Comments from Followers

Any business can expect to have a few unhappy customers from time to time. However, it’s how you handle those unhappy customers that matters.
Many businesses have social media profiles, but do not bother to respond to questions and comments made on their pages. They simply ignore them, which presents a bad image of the company.
Instead of ignoring them, you should promptly respond and answer any questions they have and handle any legitimate complaints.

Mistake #8: Directly Copying Your Competitors

Of course you should keep an eye on your competition to see what they’re doing. However, copying all of their techniques and strategies could backfire.
Some businesses may be doing things that “appear” to be working, but who knows what’s really going on in the background. There’s nothing worse than copying an “ineffective” method or one that could cause you to actually lose followers.
It is important that you develop your own unique style that will easily set your business apart from the other players in your industry.  Besides, if you simply set-out to copy your competitions’ every move, they are likely to beat you at your own game.

Mistake #9: Being Content with a Small Audience

You may be running a small business, but that does not mean you need to settle for a small social media audience. In fact, for the best results, your audience should be as big as possible. Just to be clear, this audience should be targeted and focused on your local market.
While getting followers from all over the world doesn’t really hurt, you won’t see an increase in sales if you ignore the “local” aspect of your social media campaigns.

Mistake #10: Posting Content that is Boring and Offers No Value

Posting boring content that offers no value to the audience is a big mistake made by many businesses. “Boring content” can be described as content that does not grab your audience’s attention.
This can happen when you post information that is irrelevant to your industry or doesn’t keep your followers interested.
Therefore, every business should strive to create new evergreen content that never becomes stale. This content should also be filled with helpful information that your followers crave in order to keep them glued to your social media pages.
Both your promotional offers and general content should have a “personal and engaging” feel that shows that you really care about your prospects’ and customers’ wants and needs.
Do not be afraid to include some “fun” and “light-heartedness” in your content as this can boost your results even further as long as you stay within limits and keep it professional at all times.

Mistake #11: Not Timing Your Updates Properly

When looking to generate more “local” customers, businesses must be sure to post content on their social media profiles during times when most of their target market is online.
However, some companies make the mistake of posting content during off-hours, which doesn’t provide the best results since most of their audience is not online.
Sure, they will logon the next day and see what has been posted, but people are more likely to respond to offers and content when they are freshly posted.
The bottom line is that businesses should focus on distributing content at optimal times that make sense for their audiences. If you are not sure when you should post, try doing some testing to see what times generate the best response, as well as what times you should avoid all together.

Mistake #12: Not Including Sharing Links in Your Web Content

So you’ve spent all of this time setting up and creating awareness around your social media profiles, but are you doing everything you can to generate more traffic to them?
Many businesses are not, which is a costly mistake. Social media content can quickly go viral due to the fact that people can easily share content with their family, friends, and associates.
However, many of them won’t share it unless you make it easy for them to do so. This means including sharing links in all of your web content such as your website, blog posts, emails, and more
“Sharing links” are simply icons and links that include a call-to-action telling viewers to share your content with others. Imagine how much additional business you can generate this way without spending a bunch of money on paid advertising. In fact, you don’t have to do anything to generate these extra eyes on your business – your followers do it for you as long as you make it easy and simple for them to do.

Mistake #13:  Not Connecting Your Social Media Profiles Together

Some businesses neglect to link their social media profiles to each other, which is a huge profit leak. If you’re on Facebook, why not let your Facebook followers know that you’re also on Twitter – and vice versa?
You should also connect your social media profiles to your website or blog for ultimate exposure.
The more connections you have with your followers, the better. Not only is this powerful for branding, but it also allows you to reach an even wider audience than you could without connecting them.

Mistake #14: Being Inconsistent

All business marketing tools and strategies require consistency in order to get the best results. However, many business owners miss out on the opportunity to grow their social media presence because they’re not consistent with their efforts.
Inconsistency can cause you to “lose touch” with your audience. For instance, if they don’t hear from you on a consistent basis, they will feel like you’re too busy to connect with them.
Waiting weeks and months to post new content to your social media profiles could hurt your image. Instead, develop schedules that will allow you to post consistent content so you can truly stay in touch with your audience and keep them interested in what your business has to offer.
It is also important that you are consistent with “how” you setup and run each of your social media networks. Some companies make the mistake of using different profile names and different logos across their profiles.
As a best practice, try to keep your social network profile names the same – if that is not possible, keep them as close as possible. This is to avoid confusion for your target market. A consistent brand image is vital to building a strong social media presence and generating more leads through social media. In a nutshell, consistency will help to make sure your company is identifiable no matter which network someone is using.
Mistake #15:  Not Tracking and Measuring Results
As with any other form of marketing, social media marketing should be tracked and measured so you know how well it is working – or not working – for your business.
However, many companies neglect to implement this important step in the process. Due to this, they could be going about things the completely wrong way and not even know it because they’re not tracking anything.
Businesses should identify the type of content and special offers that perform best with their followers. Once you know what they are, you can do more of it. And, on the flip side, you can get rid of any practices that are not generating results or causing your audience to “un-follow” your company’s social media profiles.
Optimizing all of your social media activities for the best results is critical for ongoing improvement. But before you optimize, you must first know how well your audience reacts to your current activities and techniques.
There are many analytics tools available on the various social media networks that can help you accomplish these goals.
I assist local businesses in the area with building their social media profiles and managing them as well. If you would like more information about how I can help you create a loyal local funnel of leads, contact me