Tag Archives for " marketing "

WHY YOUR BUSINESS NEEDS TO BE ONLINE

As a business owner, you will have witnessed first-hand how the Internet has had a huge impact on customers buying habits.

In fact by now, unless your business is based in a cave in the outer reaches of Siberia you should have either set up a website or at the very least had somebody seriously suggest that you should.

WhyYourBusiness1Having a website and online presence is no longer an option for businesses any more. Without being online your business is going to miss out on huge opportunities.

Despite all of the evidence, it is surprising to discover that there are still some business owners who remain skeptical, not fully convinced that having a website really is necessary.

One of the most common reasons given to us for not going online is the business owner feels a website would take too much time and energy to set up or that they are a luxury not a necessity.

Others claim it would be a waste of time.  They get enough business from passing trade so they don’t need to bother going online at all.

Even if a business is doing well from passing trade at the moment, it is still good sense to go online. If you don’t, not only will your current customers who use the internet for as part of everyday life be surprised that you are not online but you will lose thousands of potential new customers.

 

Here are some reasons why having a website is worth far more than the small cost of setting it up and running it.

1) Sell to a wider audience

Your bricks and mortar business is restricted to passing trade and how many people are in town that day. If you want to reach out to a wider audience traditional means of advertising in the local press, radio, TV and flyers are very expensive.

On the Internet however, you can easily expand your brand to a global audience for a fraction of the cost or even free using clever online marketing and search engine optimization.

 

2) People look for local businesses online using their smartphones

Smartphones can literally put your business at your potential customer’s fingertips. Statistics show customers regularly use their smartphones to find local businesses close to where they are. If they are using the Internet to search online for local businesses, your business really needs to be there so that they can find you. If it isn’t, they will just buy from your competitor instead.

 

Magnifying_Glass_Infographic3) You can be open 24 hours a day

How much would it cost in staff wages and electric bills if you were to keep your bricks and mortar business open 24 hours per day? Would you not be excited if you could keep your business open 24 hours a day without losing any money in the process?

Not just that but you could be receiving orders from all over the world no matter what time it was.

That is exactly what the Internet allows you to do. Even if your business does not actually sell a physical product, people can always contact you via email or learn about your business without waiting for you to open during your normal business hours.

 

4) People use the Internet to find out more about businesses they already know about.

Don’t think you should be online so that only brand new customers can find your business. One of the most common ways people use the Internet is for your existing customers and people who already know about your business to look online for research. They want to know things like: What time does the local coffee shop open? Are there any special deals at my dry-cleaners? Does my favourite Chinese restaurant have vegetarian options? If you want your customers to be able to know everything about your business, a website is the perfect way of making the information available whenever they want it.

 

5) Build a loyal following

Although the Internet is a huge, think of it as more than a vast wilderness to try and promote your business. The Internet is a community and with sites like Facebook and Twitter you can communicate and engage with your customers no matter which part of the world they come from as if they were your friends.

This allows you to connect with your customers on an emotional and personal level, which is much more effective than an ad in a local newspaper or a flyer. When you engage with them you will build a loyal following of fans and customers who will buy from you again and again.

 

6) Your competition is already there

Spend a few minutes on Google and search for businesses similar to yours in your local area.  The chances are your competitors will already have a presence on the Internet. If they are, why let them steal all of the customers when you could have a website quickly and easily?

 

InfographicArrow7) Stay current

Having a website means you can always appear up to date to your customers. You can share the latest news, update your inventory, add relevant information you think your customers should know and even answer customer’s questions almost immediately.

So while your bricks and mortar business might not be open 24 hours a day, your website is. It is too good an opportunity to miss.

 

8) Promote your site for free

Google wants your business to succeed. It is your company’s best friend. It is constantly improving to make sure that when people search for businesses like yours, they will find you. Being found on Google is completely free and will boost your profits.

When you see the potential you will soon want to explore other avenues of online marketing, all of which deliver equally exciting results and a huge profit for your business.

If you have been putting off setting up a company website or thought that it was too expensive and complicated, please contact us and you will be in for a very pleasant surprise.

Not only will it be cheaper and easier than you imagined but you will be delighted with the extra sales that you will receive.

Don’t put it off and give us a call today.

Social Media Marketing Facts and Figures You NEED To Know Right Now

 

Every so often we come across a client who refuses to acknowledge the positive effects the Internet would have on their business and think it is completely irrelevant to them. This is particularly the case with regards to social media.

SOCIAL_MEDIA (8) “Oh my client base doesn’t use Facebook or Twitter” or “Our business isn’t aimed at kids.They are the only ones who use Facebook and Twitter. Our customers prefer the traditional methods of marketing”.

Can you believe that?

It is so frustrating for us as we can see their business struggling and we want to help them so much but there is not a lot we can do when they point blank refuse to reach out to a larger audience online using the Internet.

For anybody else who doubts the power of online marketing using social media platforms, here are some hard facts and figures that will make your head spin. The numbers are staggering and it shows the global impact that social media marketing is having on all aspect of business and personal life.

 

SOCIAL_MEDIA (1)Facebook

There are now over 1.15 billion Facebook users. People have been saying that Facebook has peaked but that figure is a 21% increase in just 12 months. Facebook is still the most popular platform and is now part of every day life.

 

 

 

SOCIAL_MEDIA (2)Google+

We have talked a lot about Google+ recently. It has become the second biggest network during the last 6 months and continues to grow at a fast pace. It is finally reaching a point where Internet users are starting to become aware of it and are curious about how to use it.

Google+ now features in thousands of retweets, shares and traffic on the internet every day, which is a good indicator of how popular it is and why it shouldn’t be ignored.

Recent stats recorded on ExpandedRamblings.com reveal that Google+ has 343 million ACTIVE monthly users.

 

SOCIAL_MEDIA (7)Twitter

At the time of writing, Twitter is preparing to be floated on the stock market. Who would have predicted that when it first appeared?

Twitter is every bit as much a part of everyday life as Facebook and Google are.  Almost every television program is using Twitter to obtain feedback and comments. News reports follow and report events based on Twitter comments. Everybody from movie starts to politicians use it to full effect to attract millions of followers and admirers. They know that it is a perfect marketing tool.

The concept is so easy and its power stems from that simplicity because it offers real time feed and news breaking capabilities.

According to a MediaBistro.com, the figure released in August 2013 show that Twitter has over 500 million users (35 million of those are in China alone).

Over 170 billion tweets have been sent, which averages out at about 400 million tweets PER DAY.

These are truly mind-blowing figures.

 

LinkedIn

Facebook and Twitter are the platforms that create the most noise but LinkedIn, which is one of the older social networks, has been quietly working on making its platform more social over recent years and should not be ignored. In fact as a business this is the platform you should definitely be exploring to reach clients and contacts within your industry.

Again, the most recent figures reported by ExpandedRamblings.com reveal that LinkedIn has now exceeded 238 million users.

 SOCIAL_MEDIA (6)

YouTube

YouTube is the world’s most popular online destination for video sharing and creation and is absolutely fantastic as a marketing tool.

After revealing that every single one of the Ad Age top 100 brands had run advertising campaigns on YouTube, the social media giant recently reported this statement on its very own blog:

“….And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.”

The words ‘one billion users’ just rolls off the tongue and is too big to comprehend, but to put things in perspective and to show how enormous this figure is, the blog continues:

“What does a billion people tuning into YouTube look like?

  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.”

 

SOCIAL_MEDIA (3)Instagram

There was a lot of excitement when Facebook first bought this fun and quirky image app company for $1billion. It hit headline news all around the world.

A lot of analysts thought that Facebook had more money than sense but it turns out to be a wise investment as it has helped Facebook move into mobile advertising and continues to grow every month.

From its launch in 2010, Nitrogr.am reports that there are over 150 million active users and over 16 billion photos have been shared (an average of 55 million photos every day).

Instagram is a great social media tool that will help your business to engage with your customers, build relationships and increase your sales.

 

SOCIAL_MEDIA (5)Pinterest

Pinterest very quickly captured the public’s imagination soon after it was first launched.

The online “pinboard” social media platform has had a huge impact on how we use the Internet, even influencing the new Google+ design.

We have written about Pinterest before in previous articles but will be returning with another article very soon to show you just how powerful a marketing tool this is for your business.

To convince you of the popularity and influence of Pinterest, here are some facts and figures which again come from ExpandedRamblings.com:

There are currently 70 million users and Pinterest receives 2.5 billion page views EVERY MONTH. The average shopper on Pinterest spends between $140 – $180 on products.

 

Vine

Vine is relatively new and if you haven’t heard about it before, then you will find the article in this month’s edition very informative. Suffice to say, even if you have never heard of it before you will soon be hearing a lot about it over the coming months as its popularity spreads.

To put you in the picture mediabistro.com reports that 5 Vine videos are tweeted every second.

On the 20th August 2013 Twitter posted a tweet to announce that VINE had reached 40 million users and that figure is growing every day.

This is a huge growth considering it was only released earlier on in the year.

 

Tumblr

Tumblr is another company that was bought by an Internet Giant, this time Yahoo. The purchase was greeted with a lot of consternation especially from the Tumblr community whose audience are typically young and tech savvy.

Despite reports that the Tumblr users are deserting the site, Quantcast still report that it has 245 million unique visitors every month.

 

Foursquare

Despite being one of the oldest social sites (it was launched in 2009) it is one of the less mentioned platforms.

However you should not underestimate it, as it is particularly useful for bricks and mortar business giving them a stronger online presence. It is a perfect way to build a strong relationship with your customers by rewarding them with special offers and other benefits.

The number of users is around 30 million. Again, watch out for our future article, which shows you how to use this excellent business tool.

 

SOCIAL_MEDIA (4)Why Your Business Needs Social Media Marketing

As you can see, rather than being something to ignore, social media marketing has become an indispensable tool to build relationships, engage with your customers and increase sales like never before.

The success in social media marketing comes from building strong and long-lasting relationships with your customers over months and years. You do this by providing them with the type of content and expertise that they will want to share with their friends, colleagues and family.

This approach will help to attract and keep loyal customers and is an approach worlds away from most traditional forms of advertising and marketing.

As the Internet evolves, so does social media. It is an ever-growing, ever-changing sector and as a result it is daunting for many businesses.

This is where we can help. We can help you with your social media campaigns while you concentrate doing what you do best, and that is running your own business.

If you had no idea how big social media marketing was until you read this article, or you have struggled running your own successful campaigns in the past, please give us a call and let us show you how we can significantly increase your profits.

 

What’s The Fuss About Google Plus?

There are so many new ways to get information about businesses and branding out onto the internet, and new social media sites being introduced all the time.  It seems every time you look at a blog post, video or online article, there’s a new symbol that has appeared to let you share the content with others.  So it’s no surprise that some get overlooked more than others.

But in among all the tweeting, pinning and facebooking, there is one symbol that has been around for awhile – the rather unassuming ‘+1’ icon, belonging to Google Plus (+).

Google + is relatively new – it was launched at the end of 2011 – but already, it has a total of more than 500 million users worldwide.   While many are familiar with the +1 icon, the Google+ business page, which was introduced at the same time, has gone mainly unnoticed.  But the influence of Google+ is growing fast, and businesses should be joining the growing Google+ trend.  Here, we give you an overview of Google+ and the benefits it has to businesses.

Set Up A Google+ Account

The first things you need in order to benefit from Google+ are:

1. A Gmail email account

2. A Google+ account.

Fortunately, Google make it so easy to do both at the same time, simply by visiting http://plus.google.com

TIP : Take the time to read through the brief overview information and watch the really quick videos (each under 2 minutes).  It will give you a basic understanding of what Google+ is and how it works.

Once you have signed in, you’re ready to start….

 

You’re In

Before you go anywhere, join anything, make a connection to anyone or hang out anywhere, it’s time to fill out your profile.  When navigating around inside Google+, it’s good to know how to activate the menus.

TIP: Normally, you click on a button or icon to bring up the menu options, but Google+ uses a hover option.  If you hover over things you will find menus and options appear for you.

 

GOOGLE1Profile

If you are a little stumped on where to find your profile page, take your cursor up to the top left corner and hover over the ‘Home’ icon.  In the menu that appears below the Home button you will see your profile icon. (You can also access it from the drop-down menu which is to the right of your top left profile picture).

When filling out this information, remember this is going to be seen by your potential new customers, so keep your profile entries more professional than personal.

Google+ profiles include 2 images – a small profile picture that act like an avatar (a small graphic picture that appears next to your posts and activity in Google+), and a cover photo which people see when they visit your profile page.  Both of these images are important to your business profile, but for different reasons.

Profile Picture – Wherever you appear on Google+, (so in any Circle listing, a group, a post entry, etc), your profile image appears next to your name.  It is a little piece of branding that appears every time you do in Google+.

Your profile images should ideally be uploaded at 250 x 250 pixels, and whether you use your profile image or a logo, it should be something that looks good and is recognizable when seen as a small image.  BUT … your Google+ profile picture offers you an amazing opportunity to stand out in the search results.  In among the Google search results, you will see that every now and again, one of the results has not only the title of the article and the webpage link, but a small avatar picture next to it too.

Doesn’t that entry stand out in the search results?  This is their Google+ profile image, and although it doesn’t appear automatically, you too can easily get your profile image to be displayed in Google search results for all your blog and website entries.

How?  It is a feature called ‘Google Authorship’ and you activate the feature from inside your Google+ profile by using the ‘Links’ section.  You can use the link fields to add in and connect to all your websites, blogs and other profiles.   To help verify your authorship, you can use a WP (WordPress) plug-in.  (If you do a quick search in your site’s plug-in directory, you can find a suitable one).

It is well worth putting forth a little time and effort to extend your brand power and increase your visibility in Google search results in this way.  It’s free, it’s very visual and it puts you miles ahead of your competitors.

Cover Picture – The cover picture is the 2nd image in your profile and is a MASSIVE 942 x 180 pixels.  Not only that, but unlike other social media sites, there are no restrictions as to what information can go on it.  So your business can take advantage of this massive billboard and add in calls to action, your website details, promote special offers, offer unique discounts… the possibilities are endless, and no-one is going to reprimand or ban you for doing so.

Once you have your profile sorted, it’s time to look around Google+.  Here is a brief look at some Google+ features:

 

The Newsfeed

Running through the center of your page is the newsfeed of posts and you can choose  whether to get a general stream of all the posts, or you can see posts from friends, family or other circles that you are connected to on Google+.  You can also leave comments and replies on posts from in the newsfeed.

 

CIRCLES

At home or at work, in our normal lives, we all have circles of friends, family or acquaintances we interact with.  On Google+, you build circles of people you want to communicate to.  It’s not just friends or family, you can build various circles of work colleagues, people you admire or follow or have a common interest with, people you find funny…the possibilities are endless.

Where Circles differs from other social media is you don’t need a formal invitation to connect with someone, so adding someone into a Circle is so easy.  When you come across someone you want to add, hover over their name and it brings you up a list of all the Circles you have created.  All you need to do is tick the Circle or Circles you want to put them in and you’re done, and YES, you can add people to more than one Circle.

Once you’re Circles are set up, you need to start building up your connections.  You don’t need to send the same post to everyone.  You can tailor which Circlesgets that post, so you can send it to as many or as few people as you like, which is great if you want to build up Circles of customers to send out targeted offers to every now and again, or a newsletter.

Since no-one needs to ask or be accepted to join a Circle, Google+ has a really handy ‘Added You’ button.  This function shows people who have put you in one of their Circles.  It makes good business sense to connect back to them and put them in one of your Circles.  Just hover over their name and your list of Circles will appear for you to choose from.

 

Posting

This isn’t difficult at all – you simply type what you want to say into the ‘Share what’s new’ box.  You can pretty much add anything else too – links, pictures or videos.  Once ready to send, you can choose who to send it to.  Below the post you’ve typed there is a ‘+ Add Name…’ field.  You can choose to make it public, send the post to a specific circle or put in individual names in.  But Google+ has a great feature, useful for businesses, in that it fully integrates with Gmail so you can send the post via email to your contact lists.

 

Pages

Businesses can add a business page to their account.  This gives greater flexibility with the cover picture as businesses can choose to either have the one large cover or they can choose to have 5 smaller images at the top of the page.  Not only does this option give businesses the choice to highlight 5 offers or aspects of their business, but it becomes so much easier to keep the display current and fresh simply by changing one or more of the smaller pictures, rather than having to produce an entire new large cover image every time.

A Google+ business page also offers more scope with statistics.  Businesses can use the ‘Discover’ section to be able to see who is sharing their content, as well as ‘+1’ing their posts or content.  Inside the Discover sector, businesses can also spot topics that are beginning to trend, and so stay current.

 

Communities

A community is a group, or forum, which has been created around a certain topic or activity, such as creative writing, fishing, internet marketing, etc.

Some communities are public, so anyone can join and become a member without having to ask, but some communities are closed.  Closed communities are private communities.  They only allow certain individuals in, in which case you need to ask to be allowed to join.

Inside communities, you can control what posts you receive.  Posting in a community is different.  Posts are divided into categories for different types of posts, so you can choose which lines of chatting you listen to.  You can also choose to ‘mute’ receiving replied and updates from specific posts by hovering over and clicking the little ‘v’ at the top right corner of the post.  This removes it from your Home page and prevent you seeing any more replies.

As a business opportunity, communities are great for doing market or product research inside a closed community.  You can invite people who fit in to the target groups of your business to help you gather information and insight while creating a persona of your ideal customer.

 

+1’ing

Facebook has the ‘Like’.  Pinterest has the ‘Pin It’.  Well Google+ has the ‘+1’, and now that you know about it, you’ll see it all over the internet – in online articles and blog posts, next to pictures and videos and on websites and online shops.

+1 is your way of showing your Google+ Circles what things you like, find interesting or fun, or maybe you have found something you think others will find most useful or informative and you want to share it.  There’s no need to fret about remembering which things you’ve liked or where you saw that really interesting feature.  You profile has a +1 tab, which logs all your +1’s, so you can see them anytime.

 

Vanity URLs

Often overlooked, but crucial to branding your business, is the way your Google+ web page address appears within the browser. It is what your potential customer will type in or click on and can reinforce your brand’s identity with them.

A Vanity URL is a URL which is customised to reflect your company name. For example, https://plus.google.com/+davidbeckham is the vanity Google+ URL of footballer David Beckham.

The default URL assigned to everyone by Google+ is a long dull, unmemorable string of numbers that will impress no-one, and is instantly forgettable.  Google+ does have a number of Vanity URLs, but is currently only assigning them to people who have either a high celebrity status, high business profile or a very large amount of followers.  As a business, you can request to be given a vanity URL of your own, but unless you fall into one of the three categories mentioned before, it is highly unlikely that you would be successful.

Google+ has promised that more vanity URLs will become available in the future, but until then, there is a way of making your page web address more appealing and memorable.  Sites such as http://gplus.to, http://plus.ly and http://gplusnick.com offer an alternative.  They can set up a vanity URL to replace your current Google+ one.

So, on http://gplus.to,

https://plus.google.com/241972256878225489728

would become

http://gplus.to/YourBusinessName

That looks much better and is much more unforgettable that trying to type 21 numbers in without making a mistake.

GOOGLE2In summary, here are the main benefits for Businesses on Google+

Visual Branding – You can brand your profile with all sorts of marketing strategies, and you can make your Google+ profile appear in Google’s search results every time it brings up your website or blog entry

It is so very easy to separate people out into Circles and then target communication to them

Google+ Business pages offer more flexibility, have very few restrictions on branding and allow greater access to statistics

The huge Cover image is a great Billboard for promotions, special offers, Calls to Action, website and Social media contact details

Google+ offers full integration with Gmail, YouTube and Picasa

You can link to your website and blog easily

You can use Communities to help market and product research for your business.

Google+ is one of the best social media sites to display photographs on.  The images are bigger and are shown off better inside the Google+ photo albums, which is great for displaying pictures of your products.

As you can see Google+ doesn’t just make sense for your business. It is an absolute must have and an essential social network for your company.

You have to jump in, and you know that. The only decision now is what you’re going to do with it.

Whether that’s creating a video series, highlighting your community, or using it for communication, you need to have a Google+ strategy immediately. If you don’t Google+ has the potential to disrupt every single online marketing plan that relies on SEO and social media to get traffic, generate leads, and make more sales.

We realize that you are too busy keeping on top of the day to day running of your business. There are not enough hours in the day to get everything done as well as trying to master online marketing tools like this which we admit can sound daunting.

So why not allow us to help? Our priority is to help businesses just like yours to succeed online.

We have the expertise and the experience so you can have full confidence that your business is in the right hands and is being well looked after. Our team is ready when you are.

 

How To Run A Successful Facebook Marketing Plan

Unless you have been living in a cave without any contact with the outside world you can’t have failed to notice that Facebook is the largest and most popular social media network in the world.

FacebookIt has over a one billion active users who log into their Facebook account many times each day, and it has made even easier thanks to the popularity of Smart phones. Smartphones mean people can log in anytime time they want, any place they are, and the majority of your customers will be part of this socially aware group.

Businesses that are internet savvy have realized the importance of Facebook and are benefiting from joining the social network revolution.  Learning how to harness the power of Facebook and other social media marketing has resulted in increased sales and given their profits a real boost.

Unfortunately, some businesses have been a bit slower to catch on.  Their attempts to join the Facebook revolution have failed because they have not known the best way to master it.

Even though Facebook is incredibly powerful for business, finding the right information about marketing and advertising on the social site can be time consuming.   If you do a quick online search, you will find there is so much advice out there about Facebook marketing.  But for every good tip you read, you will be bombarded with misleading or outdated information which will add to your frustration – and worse – hinder your marketing campaign.

The good news is that finding and mastering the techniques behind a solid and effect Facebook marketing campaign is not difficult. Once you put these techniques in place, your efforts will be rewarded.  You will be a Facebook convert and will finally discover what all of the fuss has been about.

So let’s look at some strategies you need to know to harness the true power behind advertising and marketing on Facebook:

FBlikeGet Acquainted With Facebook

As we mentioned earlier, Facebook is a relatively new marketing medium for businesses. Some businesses heard how amazing Facebook is and just tried to dive head first into their marketing campaigns, assuming it is just the same as owning another web page or another form of email list.

What some businesses fail to remember is that Facebook is a marketing medium in its own right with its own set of rules. There are some unique differences available on Facebook that can help their marketing efforts in a way that their own regular site can’t.

Once a business has set up a Facebook fan page, they might fill in their info tab with some basic information and add some posts…and that’s about it.  They think it is as easy as that – just spending the minimum time and effort on their fan page will bring them huge results.

Yes, they might get a few people hitting the ‘Like’ button but recent statistics have shown that only around 1% of total fans who ‘Like’ a page ever go back to view it more than once.

So although it is a powerful marketing site, your Facebook page should never be your website replacement. It should be recognized for what it is; a social media platform used by people who wish to do socialize and hangout online.

Because of that, you need to keep in mind that visitors to your Facebook page are not there to support your business. All they are interested in is learning more about what you offer, via reading the posts on your Facebook wall.

Facebook and other social media sites have re-written all of the rules regarding traditional marketing. Once you learn about the differences involved in marketing directly to people using a social networking platform and do your best to incorporate these tactics in your own marketing plans you will grow your businesses significantly and turn over huge profits, just as you hoped you would.

FBsalespitchesDon’t Send Out Sales Pitches

There are some business owners who think that the whole idea of having a presence on Facebook is to bombard members with details of their products and services.  So that is what they do… relentlessly!  They tell people how wonderful they are and how great their product and service is.

That is the wrong way to market on Facebook.  Genuine savvy business owners still manage to get their message across, but in a more subtle and entertaining way, which is what you need to do.

Why is this important?  Recent polls show that business owners who constantly broadcast sales hype over Facebook end up losing fans (and sales) rather than gaining them.  They forget that fans are seeking a way to connect and interact with you. They want to see that there is a real person behind the marketing hype who cares about what customers think and want and need.

Rather than broadcasting sales pitches to people who follow your page, engage them.  Think of ways to offer your fans genuine, relevant content that they are interested in.  Your job is to interact with them and give them irresistible and compelling reasons to want to connect with you.  You can draw inspiration from investigating examples of really successful Facebook pages, like Coca Cola and Pizza Hut, to see how they go about things. Posting engaging content like this will keep your fans loyal and increase their interaction with you.

Can you see how, by changing your perception about what Facebook can do for you and your profits, and by starting to think more about what you can offer your customers, you now have the key to running a successful Facebook campaign?  If you focus on offering good quality content that doesn’t constantly push your products or services into people’s faces, you stand a much better chance of succeeding on Facebook, AND it will give your fans a more authentic online experience that builds trust and loyalty.

FBfanpageDon’t Focus on Fan Numbers

Just because you have a huge number of fans on Facebook, it doesn’t mean you are going to see huge profits. You might be very proud to have a large fan base, but what does that really mean for your business? Not a lot, because as we stated earlier, statistics show that less than 1% of your fans are likely to return to view your page.  This means the only time they will hear from you is when your post appears in their news feed, once you have posted something for them to read.

Quite often we will see companies trying to attract new fans with one-off contests and competitions, but these are not always as productive as they might seem. Once the contest is over there is no real motivation for those people to interact with the company any more.

It is not enough to focus solely on attracting a large army of fans.  Once you have a fan, you need to give them reasons to stay with you.  It is far more productive to concentrate on giving your fans compelling reasons to interact and become part of the community that you are trying to put together.

Attracting a high number of fans doesn’t automatically mean that you have a captive audience, but with a bit of effort it does provide you with the perfect opportunity to find ways to capture and retain their interest.  If you don’t do that, the page will lose its value.  If that happens, you and your business will become irrelevant to them. That is much worse than having no fans at all.

Focus on what your fans want and not what you want.

The main reason behind going into business is to make a profit.  In order to do that and keep your business moving forward, you need to find new and creative ways to keep bringing in new customers. That is what Facebook allows you to do.

When advertising in the offline world, your marketing tactics are usually centered on trying to spread your sales message as far and as wide as you possibly can. The sole aim is to try and reach even small potential new prospects that might just turn into paying customers, so your sales pitch is more aggressive in order to convert the general public to buy from you.

Marketing on Facebook is completely different. Trying to focus on and drive more sales to your business simply doesn’t work on Facebook.  Facebook is a Social Network – that means that it is more about conversation and interaction than providing businesses with another platform for advertising.  So if all you talk to others about is yourself and how great your business is to the exclusion of everything and everybody else, your audience will quickly become bored and disinterested with you.  After all, they can hear that type of advertising message anywhere.

You need to take some time to think carefully about the potential audience you have on Facebook and why people log into Facebook in the first place. People use Facebook because they want to interact with their friends, their family and make new acquaintances. They simply want to hang out, learn some interesting information, read fun wall posts as well as seeing what is going on in their online communities and generally, just be a social creature.

What they are not logging on for is to hear you tell them over and over how amazing your business is or why they should buy from you. To be honest, they don’t care.  If what they hear from you doesn’t sound like one of their reasons for using Facebook and so they can’t relate to you, everything you do will be in vain.  Constantly trying hard to capture their attention by telling them all about you isn’t actually a good way to get them to listen or interact with you at all. So stop focusing on what you want from Facebook and start to think about what your Facebook fans want.    By adapting your marketing to your Facebook fan’s outlook, you will naturally increase your sales without even trying.

FBcampaignPlanning Your Social Media Campaigns

Marketing on Facebook really can offer you a fantastic opportunity to grow and enhance your business. The sheer power and popularity of social media networking in general really does broaden your customer base and increase brand awareness for your product or service.

However, as you have just read, it is not something that you can dive into head first without thinking of a solid marketing plan that will work well on Facebook.

You need to forget all the things you know about marketing in the offline world and start learning how unique and different marketing is in the world of social media.

Unfortunately not all businesses have the time, as they are so busy running their bricks and mortar business. The good news is that we provide a great range of services designed to help businesses, like you, get to grips with the changing face of Social Media. Rather than having to try and figure it all out for yourself and then attempt to put a Facebook marketing campaign together, our team can do this for you.

We have been in the industry for a number of years and know it well.  With our marketing strategies and well-managed campaigns, we can dramatically increase your online presence and help you to gain all the extra sales and profits that you read and hear about.

We will make sure that when customers search for a product or service that you provide, they will find YOU first, and not your competitor.

So what do you do next? Simply give us a call or email us. You will be relieved and amazed at how friendly we are and we guarantee you will be excited when you hear what we can do for your business.  We look forward to hearing from you.