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Inventive Ways to Use Vine For Your Business and Make Your Brand Go Viral

Just as you get to grips with Twitter and Facebook, along comes another social media platform for you to get used to.

If you have not already heard of Vine, you soon will as it has, as the name suggests, been spreading in popularity online like a weed.

VINE (2) Vine is a Twitter owned company that was launched early in 2013. It allows users to record short six-second clips that play continuously on an endless loop. This tiny six-second video is considered to be the equivalent to the 140-character limit on Twitter.

Think of Vine being like Instagram except with videos instead of pictures.

Users add these videos to social media sites like Twitter and Facebook and it is incredibly quick and easy to do.

So you may be asking yourself, ‘who wants a six second video and why would it be useful to my business?”

Well the answer to the first question is simple: Millions of people. Vine has already attracted over 13 million users in less than 6 months after its launch. There are thousands of blogs and sites that are dedicated solely to finding the bet vine videos and sharing them for everybody to see.

In answer to your second question here are some reasons why Vine is an effective way to promote your business:

 

Present Your Raving Fans

If you have a customer who raves about your product or service, no doubt they will be very happy to agree to provide you with a testimonial. As the Internet is so visual, having video testimonials is the perfect way to showcase your testimonials. However, most customers, even if they love what you do won’t be too thrilled about the idea of appearing on camera for a long time to create a testimonial for you. Many of them will be camera shy and not comfortable in front of the camera.

But how about this for an idea: Instead of having then speak, why not have your happy smiling customer hold up cards with words that best describe your product or business. A six second video of your thrilled happy customer holding up cards such as “Saved Me Money”, “Easy to Use” and “Friendly Service” is the perfect way to get your message across and intrigue potential customers to look at what you are offering.

 

Display Your Work For A Client

Instead of just having a static portfolio of your work on your site create an animated one on social media instead. It is such a simple idea that even small businesses without a large advertising budget could do. It will help spread the word about your product or service far quicker than any ad in the local press could.

 

VINE (4)Whet Your Customer’s Appetite

Vine is perfect for creating suspense and intrigue, particularly if you are launching a new product or service or even adding an update.

You can start generating a buzz by giving your viewers a sneak peek. Simply link viewers to your website or information page where they can find more details.

 

Engage With Your Followers

The majority of your customers will be well clued up on social media and how it works. It is now part of everyday life. So use Vine to engage with your followers and starting a conversation by using a Vine video.

There are so many inventive ways that you could do this. For example one bookstore owner doesn’t ask what book his followers are reading. Instead, he gives visual clues as to what HE is reading and gets his followers to try and guess what it is. Genius!

 

Give A Tour

People are naturally curious so why not treat your followers to a sneaky behind the scenes glimpse of your business. You could do this from a variety of different angles such as showing off a cool piece of equipment in your workshop, or putting faces to the names of the staff in your business.  The list is endless and will thoroughly engage your clients.

 

Show Before and After

If you are in the home improvement business, a landscape gardener, a beautician, an interior designer or any other kind of business where clients expect to see results then Vine is ideal for showing impressive before and after results. If the effect is really good then it will quickly go viral and have people rushing to your site to find out more.

 

VINE (3)Celebrate the Holidays

You can show that your business is getting into the holiday spirit by creating fun videos and messages for your clients. This will help you to engage with your followers. You can also make them into marketing related videos by putting some promotions in the mix too showing your products relevant to the holidays.

Whatever you decide to do, it will go down well with your followers and they are bound to reward you with positive comments and spread the word about your video making sure it gets lots of exposure.

 

Send Out Video Invitations

Use Vine to build up interest around any event that you might be planning by sending out a personalized invite to people that you want to visit your store, enter a contest or attend a seminar.

This is a particularly effective promotional idea: If you are attending a trade show get people to visit by doing a vine based “Where’s Wally” type promotion. Get your followers to watch the video and see if they can spot your logo at the show then offer a prize for the correct answers when they visit your booth. It works a treat.

 

Public Relations

Social networking has done a lot to ‘humanize’ companies and Vine is no different.

An excellent way to gain a new audience and potential customers is to show off your company being charitable or even of your and your employers having fun. If your company is throwing a Christmas party for example, post a video of your employees singing a Christmas carol. It is a nice touch and a fun way to interact with your customers.

 

Getting Followers To Your Trade Show Or Conference

We mentioned a great idea above for getting people to visit your trade show but here is another effective way that businesses are using Vine to great effect:

Use a Vine video with your conference hashtag to let people know when the conference or trade show is starting. You could even show a video of the speaker or your booth in the video too. It is a perfect way to attract a targeted audience and get additional visitors to your event.

 

VINE (1)Bring People Inside Your Store Or Restaurant

The Internet is global but Vine is ideal for local businesses marketing to a local audience. Show your fans and followers how attractive your store or restaurant is and invite them to come and visit. You could even host a special event to bring extra footfall into your business.

Hopefully this article has provided you with inspiration and shown you how effective Vine can be for your business.

However, just before you dive in here are another 3 tips that will really help your videos to shine and encourage fans to spread the word and make them viral.

 

Think Before You Press Record

What makes Vine so different to many other video marketing strategies like YouTube for instance is this: you can’t upload something that you have already made. You cannot edit your video or go backwards once you get started. It really is a “one-take” process.

So with this in mind it’s important to know exactly what you want to record before you begin. Start by creating a simple storyboard or sketch out what kind of shots you want before you begin. Plan carefully what you want to film, the angle of the shots and how long you want each shot to appear for.

 

Consider lighting and Stillness

I know it sounds obvious but your vine video will work best if you have proper lighting and a series of steady shots. This is even more vital to remember if you are going to be using Vine to brand yourself online or wanting to show off your products and services.

It doesn’t have to be complicated. Just spend a few extra minutes planning your location and perhaps invest in an iPhone tripod to help keep your shots steady. It will make all of the difference to how well your videos will be received.

 

Sound Or No Sound

A lot of Vine videos don’t have any sound in them and that is fine if you don’t want sound in yours either. However, it may sound obvious but the Vine app will still record sound when it is being used. If you really don’t want sound in your video then you are going to have to find a very quiet location to film your video and try not to breathe too heavily when creating your video.

If on the other hand you WANT sound in your video you might want to consider buying a dedicated mic for your phone or experiment with the mic that comes with your iPhone headphones.

 

Using Vine To Reach A Global Audience and How We Can Help

 

If you have already experimented with Twitter you will know firsthand how effective a tool it is and why so many successful businesses use it as part of their marketing strategy.

With the addition of Vine it will help keep your audiences engaged and reach an even bigger and broader audience than ever before.

Businesses are experiencing great results because the short videos create memorable impressions on their target audience and promote the business or product very fast by encouraging their target audience to spread the word and make the video go viral.

Businesses need all of the help they can get to get their product and services out there in front of the general public. By using social platforms such as Vine it is one of the best opportunities to grow your business through self-promotion and advertising.

Like all effective marketing strategies it can take a while to get to grips with how the media works or how to use it to its fullest potential.

This is how we can help. We have the experience required to help your business reach a much broader audience and attract brand new customers.

If you need any advice or would like to ask more about the marketing services we provide please don’t hesitate to contact us. We will be glad to help.

 

VINE (5)

A Two-minute Crash Course: Vine in 6 easy steps

 

Step one

Download and install the Vine app for your iPhone, iPod, iPad or Android phone.

 

Step two

Create a Vine account using your Twitter profile or email address.

 

Step three

Find people to follow by going to your profile and clicking the People icon at the top right of the screen. You can also go to your settings and use the Find People option under Friends.

 

Step four

Connect your Facebook account to share videos on Facebook as well.

 

Step five

Click the video camera icon to start recording videos. Tap your finger on the screen to record and release stop recording.

 

Step six

When you’re finished, click continue to share your video on vine, Twitter and Facebook.

It is that easy. Now you can get creative and make your brand go viral.

 

Social Media Marketing Facts and Figures You NEED To Know Right Now

 

Every so often we come across a client who refuses to acknowledge the positive effects the Internet would have on their business and think it is completely irrelevant to them. This is particularly the case with regards to social media.

SOCIAL_MEDIA (8) “Oh my client base doesn’t use Facebook or Twitter” or “Our business isn’t aimed at kids.They are the only ones who use Facebook and Twitter. Our customers prefer the traditional methods of marketing”.

Can you believe that?

It is so frustrating for us as we can see their business struggling and we want to help them so much but there is not a lot we can do when they point blank refuse to reach out to a larger audience online using the Internet.

For anybody else who doubts the power of online marketing using social media platforms, here are some hard facts and figures that will make your head spin. The numbers are staggering and it shows the global impact that social media marketing is having on all aspect of business and personal life.

 

SOCIAL_MEDIA (1)Facebook

There are now over 1.15 billion Facebook users. People have been saying that Facebook has peaked but that figure is a 21% increase in just 12 months. Facebook is still the most popular platform and is now part of every day life.

 

 

 

SOCIAL_MEDIA (2)Google+

We have talked a lot about Google+ recently. It has become the second biggest network during the last 6 months and continues to grow at a fast pace. It is finally reaching a point where Internet users are starting to become aware of it and are curious about how to use it.

Google+ now features in thousands of retweets, shares and traffic on the internet every day, which is a good indicator of how popular it is and why it shouldn’t be ignored.

Recent stats recorded on ExpandedRamblings.com reveal that Google+ has 343 million ACTIVE monthly users.

 

SOCIAL_MEDIA (7)Twitter

At the time of writing, Twitter is preparing to be floated on the stock market. Who would have predicted that when it first appeared?

Twitter is every bit as much a part of everyday life as Facebook and Google are.  Almost every television program is using Twitter to obtain feedback and comments. News reports follow and report events based on Twitter comments. Everybody from movie starts to politicians use it to full effect to attract millions of followers and admirers. They know that it is a perfect marketing tool.

The concept is so easy and its power stems from that simplicity because it offers real time feed and news breaking capabilities.

According to a MediaBistro.com, the figure released in August 2013 show that Twitter has over 500 million users (35 million of those are in China alone).

Over 170 billion tweets have been sent, which averages out at about 400 million tweets PER DAY.

These are truly mind-blowing figures.

 

LinkedIn

Facebook and Twitter are the platforms that create the most noise but LinkedIn, which is one of the older social networks, has been quietly working on making its platform more social over recent years and should not be ignored. In fact as a business this is the platform you should definitely be exploring to reach clients and contacts within your industry.

Again, the most recent figures reported by ExpandedRamblings.com reveal that LinkedIn has now exceeded 238 million users.

 SOCIAL_MEDIA (6)

YouTube

YouTube is the world’s most popular online destination for video sharing and creation and is absolutely fantastic as a marketing tool.

After revealing that every single one of the Ad Age top 100 brands had run advertising campaigns on YouTube, the social media giant recently reported this statement on its very own blog:

“….And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.”

The words ‘one billion users’ just rolls off the tongue and is too big to comprehend, but to put things in perspective and to show how enormous this figure is, the blog continues:

“What does a billion people tuning into YouTube look like?

  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.”

 

SOCIAL_MEDIA (3)Instagram

There was a lot of excitement when Facebook first bought this fun and quirky image app company for $1billion. It hit headline news all around the world.

A lot of analysts thought that Facebook had more money than sense but it turns out to be a wise investment as it has helped Facebook move into mobile advertising and continues to grow every month.

From its launch in 2010, Nitrogr.am reports that there are over 150 million active users and over 16 billion photos have been shared (an average of 55 million photos every day).

Instagram is a great social media tool that will help your business to engage with your customers, build relationships and increase your sales.

 

SOCIAL_MEDIA (5)Pinterest

Pinterest very quickly captured the public’s imagination soon after it was first launched.

The online “pinboard” social media platform has had a huge impact on how we use the Internet, even influencing the new Google+ design.

We have written about Pinterest before in previous articles but will be returning with another article very soon to show you just how powerful a marketing tool this is for your business.

To convince you of the popularity and influence of Pinterest, here are some facts and figures which again come from ExpandedRamblings.com:

There are currently 70 million users and Pinterest receives 2.5 billion page views EVERY MONTH. The average shopper on Pinterest spends between $140 – $180 on products.

 

Vine

Vine is relatively new and if you haven’t heard about it before, then you will find the article in this month’s edition very informative. Suffice to say, even if you have never heard of it before you will soon be hearing a lot about it over the coming months as its popularity spreads.

To put you in the picture mediabistro.com reports that 5 Vine videos are tweeted every second.

On the 20th August 2013 Twitter posted a tweet to announce that VINE had reached 40 million users and that figure is growing every day.

This is a huge growth considering it was only released earlier on in the year.

 

Tumblr

Tumblr is another company that was bought by an Internet Giant, this time Yahoo. The purchase was greeted with a lot of consternation especially from the Tumblr community whose audience are typically young and tech savvy.

Despite reports that the Tumblr users are deserting the site, Quantcast still report that it has 245 million unique visitors every month.

 

Foursquare

Despite being one of the oldest social sites (it was launched in 2009) it is one of the less mentioned platforms.

However you should not underestimate it, as it is particularly useful for bricks and mortar business giving them a stronger online presence. It is a perfect way to build a strong relationship with your customers by rewarding them with special offers and other benefits.

The number of users is around 30 million. Again, watch out for our future article, which shows you how to use this excellent business tool.

 

SOCIAL_MEDIA (4)Why Your Business Needs Social Media Marketing

As you can see, rather than being something to ignore, social media marketing has become an indispensable tool to build relationships, engage with your customers and increase sales like never before.

The success in social media marketing comes from building strong and long-lasting relationships with your customers over months and years. You do this by providing them with the type of content and expertise that they will want to share with their friends, colleagues and family.

This approach will help to attract and keep loyal customers and is an approach worlds away from most traditional forms of advertising and marketing.

As the Internet evolves, so does social media. It is an ever-growing, ever-changing sector and as a result it is daunting for many businesses.

This is where we can help. We can help you with your social media campaigns while you concentrate doing what you do best, and that is running your own business.

If you had no idea how big social media marketing was until you read this article, or you have struggled running your own successful campaigns in the past, please give us a call and let us show you how we can significantly increase your profits.